“Make no mistake: Among prospective apartment residents, the demand for self-guided tours is real. More and more of them want to experience a potential new home on their own terms and without having to interact with a leasing associate (especially amid the COVID-19 pandemic). Some multifamily operators are beginning to take notice, but the apartment industry as a whole has yet to fully embrace self-guided tours.” 

Full article featuring Vice President of Property Operations – Southeast, Dionne Van Druff, here.