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The Beckett Advantage

Beckett by Mill Creek is the newest addition to the Mill Creek family of brands.  Beckett by Mill Creek offers attainable apartment homes that are crafted to convey the inherent value of the space and to resonate with each person that encounters it. And, because we’re part of Mill Creek – one of the nation’s most-respected rental housing companies – you can count on us to deliver on what we promise and get the details right so you feel confident, informed and, of course, supremely comfortable.

About Beckett

Where Life is Sweeter.
Of Irish origin, meaning “bee cottage,” Beckett offers residents a well-crafted
and welcoming environment alive with energy and a sense of community.
Welcome to Beckett by Mill Creek.

Light & bright

Open & airy

Timeless yet current

Simple yet stylish

All within reach

The Beckett Brand

Beckett by Mill Creek logo with TM

Logo & Symbol

The Beckett logo features a modern and approachable typeface with a bee-inspired monogram composed of reflected “B’s”. This symbol ties back to the name’s origin and illustrates the welcoming environment and energetic sense of community at each Beckett location. The logo also carries the endorser text “By Mill Creek.” This text strengthens the connection between Mill Creek’s organizational identity and the customer brand identity. The Beckett logo is customized for each individual community with a location identifier, providing clarity into the location and aids in the online search.

Color Strategy

The Beckett color strategy comprises a 7-color palette that is anchored by black and cream. The palette is intended to support the location and interior finishes of each individual community.

Social Standards

At Beckett by Mill Creek, we commit to customer satisfaction. Resident feedback initiatives and resident events are a top priority in our communities. Creating local neighborhood relationships with nearby businesses and giving back locally is something we strive for.